Genovese Coffee, Coburg

Genovese Coffee is a family-owned company that has been roasting coffee in true Italian style since 1970.

They have been at their current site in Coburg for 40 years and the site now comprises a state-of-the-art roasting plant, showroom, offices, a quality control laboratory and a training facility.

In early 2014, the company invested in a 60 kW solar power system (240 panels) for the roof of the factory with the help of a generous rebate from the Commonwealth government at the time. The current government, through its Renewable Energy Target legislation, is still providing rebates for solar energy systems that reduce the upfront cost by around 25 percent.

“We did it for two main reasons: environmental and economic,” said Martin Jackson, Operations Manager at Genovese Coffee.

The panels have reduced Genovese Coffee’s grid electricity consumption by around 60 per cent across the year, and up to 80 per cent in summer. At that rate, they expect the solar power system to have paid for itself in less than five years.

Genovese Coffee takes environmental sustainability seriously – they have achieved Carbon Neutral certification for their operations since 2012. According to Martin, “While smaller wholesalers are mostly interested in the quality and consistency of our coffee, larger buyers are increasingly likely to assess us on our sustainability credentials.”

“Genovese is always looking for opportunities to reduce our environmental impact and solar is also a way to shield ourselves against increasing electricity prices.” – Martin Jackson, Operations Manager at Genovese Coffee.